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ecological crisis: the pizza stand up

In times of crisis Italians cut their dinners out, but the pizza suffer less the abandonment of clients (-3% in the first quarter) than restaurants (-5%) and confectionery (-13%). According to the director general of Fipe Confcommercio Edi Sommariva, "remained afloat pizzerias remained so, while those who have accused the coup were also directed to the restaurant." But because the pizza must have hit? The Italians' preference for pizza in times of crisis is due to the cost and the fact that they still considered the quintessential local families, said Pino Morelli, director of Italian pizzerias (API). "And we also kept the same lists, but in presence of a significant increase in production costs, starting with the price of flour and mozzarella. "With the summer pizza makers also hope to engage the high gear and prepare to enrich their new menu ...

source: loop

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CINEMA: 'FOCACCIA BLUES' OR HOW TO BEAT THE FAST FOOD

In the film Cirasola the true story of a McDonald's forced to close due to competition from an oven Puglia In the film Cirasola the true story of a McDonald's forced to close due to competition from an oven Puglia.

The beats hamburger bun. In the documentary film 'Focaccia Blues', directed by Nico Cirasola, which arrives in theaters on 17 April, tells the true story that happened in the town of Altamura, Apulia, where, in 2001 McDonald's opened a large 550 square meters. A few months later, Baker Luke Jesus opened a small shop next to the giant U.S. fast food by putting it in a crisis and forcing it to close. The film contains amusing cameos of Puglia doc as Renzo Arbore, Lino Banfi, Michele Placido and the Governor of the Region of Puglia Nicky Vendola, will be presented tomorrow in the national premiere of the European Cinema Festival of Lecce, as a special event. Upon presentation of the film spoke Renzo Arbore, who said:''Globalization is not an enemy. There are things and things that go globalize which must remain. It 's a little bit what he did in the music world. The blues is a music globalization. Tradition and globalization have to live. "" There are some things you should keep and others that can be deleted because they are expressions of a fashion temporary and then, once the fashion, finished. "Then, about the McDonald's Arbore confessed "I eat at McDonald's from time to time especially when I go abroad, do not despise him at all." The film will be released in 10 copies on April 17, will be presented tomorrow in the national premiere of the European Cinema Festival of Lecce, as a special event.

Source: irispress.it